Leveraging automation to lower operational costs, reduce delays and errors, improve employee engagement, and boost customer satisfaction can be a game-changer for small and medium enterprises (SMEs).
Optimising your workforce increases profits
A study conducted by Harvard Business review found that 71 per cent of managers feel employee engagement is one of the most important factors in overall organisational success. When a company automates repetitive and time-consuming tasks, employees can spend less time on basic administrative tasks and more time on strategic tasks. This encourages employees to be more productive and engaged, directly linking to business success and increased profits.
Adapting to seasonal ebbs and flows in business
One way that automation can help businesses grow is to help manage the seasonal spikes and troughs that can be especially challenging for SMEs. In addition to allowing staff the time to engage in tasks that help the business grow, automating routine tasks can lessen the need to hire additional staff during busy times, only to let them go when business slows down.
Automating repetitive management and operational tasks can give managers the time to inspire, lead, and develop a strategic vision for achieving sustainability in your business. As with all staff, more fulfilled managers are more likely to be better leaders and role models.
Minimising human error and ensuring compliance
When a system for a process is set up once, then automated, the opportunity for human error is greatly reduced. This can greatly improve accuracy of your systems and data.
Improving customer support
According to a 2018 survey by Hubspot research, 80% of customers expect a response within 24 hours while 60% expect it to come within 10 minutes or less. By automating the processes needed to provide this service, SMEs can keep up, or even surpass their customers’ expectations.
Keep it simple
Even though SMEs do not have the resources of large corporations, that does not mean that they can’t afford automation. In fact, it generally means the opposite, that they can’t afford not to automate. The key, though, is to keep it simple.
Streamline your goals
Before setting up any automated system, it’s helpful to conduct an audit of the processes that would lend themselves to automation. Look at the tasks staff members spend the most time on. When you find a task that has elements that are repeated frequently, you have found an opportunity for automation.
For example, perhaps your staff is spending a lot of time manually sending out the same document. This task will have several elements that can be automated, freeing employees to spend time on the tasks that cannot be automated.
Ease of use breeds success
Business automation doesn’t mean that everything in your business will be automated. You can start off as small as you’d like, trying out different automation practices and seeing what works for you. Choose a system that is intuitive and easy to learn, for example, AUTTO’s automation workflows can be built by simply dragging and dropping actions into one process that can have as few, or as many steps as you need.